Top level numbers explained
Firecape provides you with all the numbers you need when running your dropshipping business.
In this article, we will be going over all of the top-level numbers and how we calculate them.
Gross Sales - The total amount the buyer paid for the product including Taxes and Marketplace Fees.
Shipping - This is the combined amount you paid for shipping on all of your placed orders
Tax Collected - The amount of tax collected on the orders you sold
Fees - The total amount of fees collected by Walmart Marketplace
Net Payable - Your net amount after all fees and taxes. Formula: Gross sales - Fees - Tax Collected = Net Payable
Supplier Cost - The combined dollar amount you paid your suppliers for fulfilling your Walmart orders. This includes the product cost, shipping cost, and taxes at the supplier.
Profit - Your Net Payable minus the Supplier Cost. Formula: Net Payable - Supplier Cost = Profit
Margin - This is calculated by dividing the profit from gross sales. Formula: Profit/Gross Sales = Margi
ROI (Return on Investment) - This is calculated by dividing the profit from supplier cost. Formula: Profit/Supplier Cost = ROI